How Your Delivery Strategy Can Impact Your Marketing Success

Businesses have become increasingly aware of the importance of having a comprehensive digital marketing strategy. While many businesses are focusing time and resources on increasing brand awareness and traffic to their website, other operations are being overlooked. Far from being an irrelevance, your delivery strategy can actually have a very big impact on the success of your digital marketing campaign.

How Does Delivery Impact Marketing Success?

It is not uncommon for business owners to be unaware of just how influential a successful delivery strategy can be on every aspect of your business, including your digital marketing campaign. The list below outlines a few reasons why your delivery strategy can have such a big impact on your marketing success.

Increasing Conversion Rates

One of the most impactful ways that your delivery strategy can impact the success of your digital marketing campaign is through conversion rates. Having a successful digital marketing campaign is not only about increasing the amount of traffic to your website. In fact, in order for success to be meaningful, you will need this increased traffic to convert into long-term customers.

The delivery options that you offer at your checkout can be very influential on conversion rates. Specifically, studies have found that businesses that do not offer a range of delivery options risk losing a lot of possible conversions. Therefore, businesses need a range of load board solutions to ensure they are not wasting marketing spend and losing out on possible conversions.

Customer Satisfaction

Your delivery strategy will also have a big impact on customer satisfaction rates. In fact, for online businesses, your delivery is the first in-person experience that a customer has with your brand. If a customer’s package is delayed, difficult to track, or does not arrive in a good condition, they will automatically view this as a representation of the standards you hold yourself to as a brand. That means that before a customer even opens their package, they will have formed a strong impression of your brand.

No matter how much time and effort you spend on curating your brand image, your customer perceptions will be damaged if your delivery is not living up to your high standard.

Reviews

Customer reviews are a hugely important metric that will impact both your digital marketing success and your customer conversion rates. Studies have found that nearly 50% of internet shoppers will check a review section before making a purchase.

Poor delivery is a very common reason why a customer leaves a negative review. Even if the customer is satisfied with the quality of the product, if the delivery did not live up to their expectations, you will never earn a flawless review section. Having a series of negative reviews on your website will dissuade potential customers from making a purchase. This, in turn, can affect your digital marketing potential. This is because if you have a series of customers quickly clicking off your site, after reading your reviews section, this will negatively impact your search engine optimization potential.

Category: Online Marketing Topics