The Benefits of Managed IT Services for Marketing Agencies

As businesses become increasingly reliant on technology, the need for a robust IT infrastructure to support operations is greater than ever. Having an in-house team responsible for management and development is one option, but outsourcing your IT needs has significant advantages. Savvy business owners know this.

The managed services market is expected to grow to an impressive $280 billion by 2023. Companies in the marketing industry have good reason to consider becoming a contributor to that growth. To drive the point home, here are the main benefits of managed IT services for marketing agencies.

Efficiency and Reliability

Many organizations opt for managed IT services due to overburdened in-house staff who are struggling to keep up with the demands of growth. There are also companies that lack the expertise required to handle certain tasks on their own, especially when it comes to setting up and maintaining a network.

Thanks to solutions like cloud computing, backup and disaster recovery, and remote monitoring and management, a managed IT services provider can ensure better uptime and keep your network running smoothly.

Security and Compliance

A solid line of defense against cybercriminals is key to the long-term success of your marketing agency. You’re likely working with large quantities of personal data that need to be kept safe to maintain your relationships with clients and employees. Managed IT service providers can ensure that your business won’t fall victim to a security breach.

At the same time, they can provide the necessary assistance in the event that something happens. Companies like USWired provide fixed fee IT management services with rapid response to emergencies and regular checks to improve the health of your network. These services can also help your agency remain compliant with the relevant regulations.

Cost Savings

According to research performed by The International Data Corporation, every 100 businesses saved $400,000 per year after switching to managed IT services. This is due to numerous factors. For instance, your infrastructure expenses will be lower, as you can reduce your need for on-site data centers and all the related hardware.

You can also save on training, consulting and licensing, which is replaced by a single monthly fee. Less downtime and improved productivity also saves money. The scalability and flexibility of managed IT services is another factor here.

Staff Availability

By partnering with a managed IT service provider, any in-house staff you might have will be able to focus their talents and skills elsewhere. This can contribute to a major boost in productivity, as you’ll have more resources to put towards growth. You’ll no longer have to worry about hiring more IT staff as well, which can add to the cost savings benefits.

As you can see, there are some significant benefits to working with a managed IT service provider. From the onset, you can reap the benefits and quickly earn a return on your investment. If you want to take your marketing agency to new heights, be sure to consider managed IT services.

Category: Online Marketing Topics