Using Social Networking To Promote Your Business

What are the benefits of using social networking websites to promote your business, products, services, or opportunity?

What is your number one goal when you are starting a business?  To make money right?  Sure it is!  We are not doing this for free!

Sure we want to provide products and services that will be beneficial and helpful to others, but if we are not making money, we can’t afford to stay in business.  But in order to make money in your business, other people have to know that it exists.  This is why, as a business owner, you need to advertise your business.

However, when business owners think about advertising, they cringe.  They think about the money that traditional advertising is going to cost.  Business owners are all about making money, but they don’t like to spend money.  Well in the world of Internet Marketing, I have some good news.  You don’t have to!

This is where using social networking to promote your business fits into the picture!

Using Social Networking For Business

When it comes to using social networking, many individuals think of online friendships or online relationships.  Many do not realize that social networking can also be used for business.

In fact, there are some social networking websites that were built for business owners.  These websites are designed to connect other like-minded business owners to share ideas and other valuable business information.

Using social networking websites with a focus on businesses is a great way to promote your company, products, or services.  However, this does not mean that you should exclude other social networking sites like Facebook, Twitter, or LinkedIn.

Getting started…

When you are using social networking websites to promote your business, you have a couple of different options that you can utilize.

First, when you join an online community like Facebook or LinkedIn for example, you will need to create a profile page.

Your profile page will allow you to publish business website links.  When others visit your profile page, they will have the option to visit your website.  It does not get any simpler than that.

Your second option is to send periodic private messages to your online friends, and alert them of changes or updates in your business.  However, you have to be careful!

Be careful!

One thing that Internet users hate is to be solicited for business.  This does not mean that you can’t use social networking websites to your advantage; it just means that you have to be careful.  You have to walk a fine line between using your social networking profile for both personal and business purposes.

If you are constantly hounding your online network with business matters without contributing to the community more on a personal level, your business promotion efforts will fail.

If used carefully and thoughtfully, using social networking to promote and advertise your business can be extremely beneficial!

Category: Social Media Tips